Cover Compass
Connects cover choices with navigation.
Professional services
Clients looking for insurance help need to know whether they are speaking to an insurer or someone helping them compare policies. Make that relationship clear before adding a protective or reassuring brand image.
Enter a keyword about your offer or the impression you want to make.
A little word magic in progress
Mixing words. Exploring new directions. Finding possibilities.
Different directions to compare
Illustrative names only. Business-name, trademark and domain availability have not been checked.
Connects cover choices with navigation.
States brokerage alongside an understandable coverage cue.
Balances protection with the ability to choose.
Emphasizes interpreting policies rather than issuing them.
Uses a sheltered-place metaphor with a cover descriptor.
A reassuring coined identity made clear by Brokers.
Choose for the work you do
A shield or harbour image can fit insurance, but it does not explain the business model. Compare the full name with and without a brokerage descriptor to see what clients assume.
Place the candidate above an email about reviewing cover. Ask a reader whether they think the sender is their insurer, a comparison service or their broker.
Avoid a name so close to an insurance provider that clients could confuse the two.
Useful answers
A commercial, travel or other defined focus can help the right clients recognize you. A broader brand plus a specific descriptor allows the focus to evolve.
Avoid suggesting that every risk is covered. A useful brokerage identity emphasizes explanation and suitable choices without implying that policy limits disappear.
Your next step
Explore more directions, compare your favorites and build the name around your business with NameRobot's specialist products.
Work with words, explore combinations and develop more naming directions.
Explore Naming ToolboxTake a closer look at shortlisted names before deciding which direction to develop.
Check a name with NameScoreExplore a guided naming process when you want help shaping the brief and the ideas.
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