Write a short brief
Describe what you offer, who you serve and how you want people to feel about your business. Pick one priority the name should express.
A practical naming guide
How to name your business
Give the search a clear direction before you start collecting ideas.
Explore different styles
Compare a clear descriptive name, an evocative combination and a more abstract brand. The right style depends on the business and how you plan to explain it.
Try several keywords
Use a word about the service, then a word about the customer benefit or atmosphere. Keep the ideas that suggest a useful direction.
Test a small shortlist
Say each name aloud. Ask someone to write it down after hearing it. Try it on a proposal, sign, product label or booking page.
Research similar names
Look for similar businesses and brands in your market. Check relevant trademark sources, domains and social handles. Get appropriate professional advice where needed.
Choose a name with room
Think about the products, customers and locations you may add. Keep a clear descriptor separate from the brand if that gives you more flexibility.
Choose your next read
More help with your naming project
Methods
Types of business name generators
Understand what different naming tools do, so you can choose a useful starting point for your business.
Read the guidePlanning
Using a generator for company names
A useful tool helps you develop a name that fits the business you are building.
Read the guideSupport
Alternatives to a business name generator
Choose the kind of help that matches your brief, your time and the decision you need to make.
Read the guideTechnology
Using AI for business naming
Use AI to explore directions, then bring the ideas back to your audience and your brief.
Read the guideYour next step
A promising idea deserves a closer look.
Explore more directions, compare your favorites and build the name around your business with NameRobot's specialist products.
Naming Toolbox
Work with words, explore combinations and develop more naming directions.
Explore Naming ToolboxNameScore
Take a closer look at shortlisted names before deciding which direction to develop.
Check a name with NameScoreNamefruits
Explore a guided naming process when you want help shaping the brief and the ideas.
Discover Namefruits