Naming Toolbox
Work with words, explore combinations and develop more naming directions.
Explore Naming ToolboxThe Business Naming guide
Naming guideUsing a generator for company names
Using a generator for company names
A useful tool helps you develop a name that fits the business you are building.
Write down the job the name needs to do
Describe the offer, the audience and one quality you want people to remember. A name for a local repair service may need to communicate clarity and dependability. A product brand may need more room for a distinctive story.
Separate what must be in the name from what a tagline or description can explain. Otherwise you can end up asking a short name to carry an entire business plan.
Explore more than one naming style
Start with a literal word for the offer, then try a customer benefit or an image. Compare a descriptive direction with a more evocative or invented one. The most useful result might be a word you want to develop further.
Avoid adding a place or a single product automatically. First decide whether that detail will still fit as the business changes.
Compare a small shortlist in real situations
Test the names aloud, in writing and alongside a short business description. Ask what kind of company people expect from each name before explaining your idea. Look for repeated points of confusion, not just votes.
Keep three to five candidates and record why each one belongs on the list. NameScore can support your next round of name evaluation; the Naming Toolbox offers tools for developing further directions.
Research before you commit
Look into similar businesses and brands, relevant trademarks, domains and social handles in the markets you plan to serve. Those checks answer different questions. Finding an available domain alone does not confirm that the name is suitable to use.
Resolve important uncertainties before investing in a launch. The generator is an inspiration tool, and your business brief remains the basis for the decision.
Your next step
A promising idea deserves a closer look.
Explore more directions, compare your favorites and build the name around your business with NameRobot's specialist products.
NameScore
Take a closer look at shortlisted names before deciding which direction to develop.
Check a name with NameScoreNamefruits
Explore a guided naming process when you want help shaping the brief and the ideas.
Discover Namefruits